Music On Your Own Terms
Marketing
Episodes
Monday May 18, 2020
Monday May 18, 2020
Music On Your Own Terms 055 - Vanessa Ferrer/Merch Cat - Making Merch Work For You
Joining me from NY is Merch Cat founder Vanessa Ferrer. We discuss what tools the Merch Cat app provides artists, to succeed in their merch business, how Vanessa got her start and how that transitioned into working with artists, and eventually developing Merch Cat itself. Vanessa and I talk about the various technology challenges, what is important for bands to do to stay engaged with their fans, and she also shares her top tips for selling merch during the COVID-19 situation. Make sure you take plenty of notes during this episode, because there is a ton of awesome information!
Click here for the main show notes page!
Merch Cat on the web – https://www.merchcat.com
Merch Cat on Facebook – https://www.facebook.com/merchcat/
Merch Cat on Instagram – https://www.instagram.com/merch_cat/
Vanessa on LinkedIn - https://www.linkedin.com/in/vanessaaferrer/
Music in this episode by June Divided
Topics discussed in this episode : CD Baby | Vanessa's Top Merch Tips | Merch Cat Fan App
Make sure you check out the Support The Podcast Page to get deals on various items mentioned above!
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Help me get to 100 subscribers on YouTube!
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Monday May 11, 2020
Monday May 11, 2020
Music On Your Own Terms 053 - Ed Vincent - Festival Pass
This time around I chat with Ed Vincent, a NY based entrepreneur and founder of a new event subscription platform called Festival Pass. We learn all about how the app will work, the various benefits that this credit-based model platform provides, and what the COVID-19 situation has meant for the upcoming release. Ed also talks about his background in investment banking, data analysis and why music and a life based around experience drives him to build businesses that provide value for customers.
Click here for the main show notes page!
Festival Pass on the web – https://festivalpass.com
Festival Pass on Facebook – https://www.facebook.com/getfestivalpass
Festival Pass on Instagram – https://www.instagram.com/festival_pass/
Ed on LinkedIn - https://www.linkedin.com/in/edvincent/
Music In This Episode by - Creatures & Chemicals
Topics discussed in this episode : AudioMack | ClassPass | Measure What Matters | Measure Of A Man | Malcolm Gladwell | Entrepreneurs' Organization
Make sure you check out the Support The Podcast Page to get deals on various items mentioned above!
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Help me get to 100 subscribers on YouTube!
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Monday Apr 20, 2020
Monday Apr 20, 2020
Music On Your Own Terms 049 - Marketing With Vlad Adonis
I recently had the pleasure of sitting down with Vlad Adonis, to talk about how he got started with marketing. In this episode we learn about Vlad's experience starting a dating/dancing app, the music copyright law that ultimately caused Vlad to have to take down the service, and how he has made a business around the knowledge he gained from his mission to learn how to generate and convert leads. Our discussion digs into marketing funnels, the Facebook pixel and what it takes to make a great lead generating ad for your business!
Vlad on the web - https://www.vladimirmarketing.com
Vlad on LinkedIn - https://www.linkedin.com/in/vladimir-adonis-44412014/
Vlad on Facebook - https://www.facebook.com/vladimiradonis20/
Music in this episode by Brucifer
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Monday Apr 06, 2020
Monday Apr 06, 2020
Music On Your Own Terms 046 - Waking Up From Work Podcast The Return
This episode I join Dave from the Waking Up From Work podcast for another deep discussion of music and all things surrounding it. This time we dig into our history and how we got into music in the beginning, as well as explore how our musical tastes have changed over the years.
Waking Up From Work on Facebook – https://www.facebook.com/wakingupfromwork/
Waking Up From Work on Instagram – https://www.instagram.com/davewakeup/
Waking Up From Work on the web – https://www.wakingupfromwork.com
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Monday Mar 23, 2020
Monday Mar 23, 2020
Music On Your Own Terms 044 - Johanna Hagarty/JPH Creative - Reprise
Returning to the podcast this episode is my good friend Johanna Hagarty of JPH Creative. We find out what Johanna has been up to since episode 31 in her economic development role in the local community, and about her recent move away from event production. The bulk of the discussion however, focuses on the current corona virus situation, what it means for the creative community, ways in which we can adapt in our businesses and be mindful of our mental health during these difficult times. We talk about ways in which you can "recession-proof" your business, and taking the time to learn skills to prepare yourself for the other side of the situation. We round out the discussion looking to the future, and hear a track from one of Johanna's musical clients!
Johanna Hagarty/JPH Creative on Facebook – https://www.facebook.com/johanna.hagarty
Johanna Hagarty/JPH Creative on Instagram – https://www.instagram.com/genuinelyjph/
Johanna Hagarty/JPH Creative on the web – https://jphcreative.lpages.co
Music in this episode by Kathryn O'Shea
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Monday Mar 02, 2020
Monday Mar 02, 2020
Music On Your Own Terms 041 - Suzanne Paulinski/The Rockstar Advocate
For Episode 41 I talk to Suzanne Paulinski, a mindset coach that helps music-preneurs with the business side of their music and also helps them understand the importance of mental and physical health. Last summer at the CD Baby conference, I attended Suz's seminar about overcoming overwhelm and was inspired by the achievement of how she was able to build a successful business while only being able to work 2 hours a day due to her battle with Lymes Disease. Suz talks about her history in the music business, virtually burning out at a young age and how that has fueled her passion of bringing the importance of focus to her clients. We talk about the psychology of language and how it plays a vital role in our success, and also she talks about getting the word out to a wider audience with her podcast, the Music-preneur Mindset Podcast. Keep an ear out for Suz's dog Pepper that makes an appearance by snoring in the background!
The Rock/Star Advocate on Facebook – https://www.facebook.com/TheRockStarAdvocate/
The Rock/Star Advocate on Instagram – https://www.instagram.com/rockstaradvo/
The Rock/Star Advocate on the web – https://therockstaradvocate.com
The Music-Preneur Mindset Podcast - https://therockstaradvocate.com/blog/
Music in this episode by Sub-Radio
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Tuesday Feb 18, 2020
Tuesday Feb 18, 2020
Music On Your Own Terms Episode 40 - Marbin
For episode 40 I caught up with the incredible jazz-fusion band Marbin at The Guitar Sanctuary in McKinney Texas before their show. We hear from Danny and Dani about the difficulty of being a fusion band in today's jazz climate, the importance of sacrifice in order not only to be the best musician you can, but also to work on building an audience through constant touring. We hear how the guys operate the business side of the band, an important lesson about splitting responsibilities, how they approach writing music with the other members, and bass player Jon gives his perspective on being a hired musician in this arrangement. There are more great anecdotes and wisdom than I can fit in my introduction, so make sure you listen to the whole interview - these guys are not only amazing musicians, but they are extremely savvy when it comes to the business of gaining fans and navigating the gigging circuit.
Marbin on Facebook – https://www.facebook.com/marbinmusic
Marbin on Instagram – https://www.instagram.com/marbinmusic/
Marbin on the web – http://www.marbinmusic.com
Music in this episode by Marbin
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Monday Feb 10, 2020
Monday Feb 10, 2020
Music On Your Own Terms Episode 39 - Chase The Comet
Episode 39 features Nika Comet, one half of Chase The Comet, an LA-based rock/metal duo that made a brave jump to move from their home of Moscow, Russia, to follow the American dream of hustle and entrepreneurship to bring their music to the world. Nika talks us through growing up in a theatrical family, being in bands in high school, and working as session musicians. She tells us the challenges of finding band members with the same goals and vision, why being a duo is the best situation right now, and also she shares her experiences with mental health. This interview is a great insight into an upcoming band with great songs, and illustrates the importance of sacrifice and the drive to see your ultimate vision through.
Chase The Comet on Facebook – https://www.facebook.com/chasethecomet/
Chase The Comet on Instagram - https://www.instagram.com/chasethecomet/
Chase The Comet on the web - https://www.chasethecomet.com
Music in this episode by Chase The Comet
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
Music On Your Own Terms Episode 38 - POEM
Kicking off February's interviews is Greek prog-metal band POEM. I talked to guitarist Laurence, and drummer Stavros, about their musical history, touring with Amorphis, and a special insight into what it's like to party on the bus with the band Textures. We dig into the state of the industry, explore the challenges of going on the road, and hear how the guys are able to make a living, while building the band to a viable financially stable position. POEM's music is squarely in my wheelhouse they are definitely a band I will be keeping tabs. Make sure you check them out!
POEM on Facebook – https://www.facebook.com/PoemOfficial/
POEM on Instagram - https://www.instagram.com/poemband/
POEM on the web - https://poemband.com
Music in this episode by POEM
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/
Saturday Jan 25, 2020
Saturday Jan 25, 2020
Music On Your Own Terms Episode 37 - Chris "Peapod" Daher/On The Radar Podcast
Joining me for episode 37 from darkest Toledo Ohio, is Chris "Peapod" Daher, a radio personality for 100.7 The Zone, who has a killer podcast called "On The Radar" that promotes musical acts coming through to and from the greater Midwest area. Our discussion meanders through his passion for music that pushes him to find out each musician's story much like my own, his journey from being bullied in school to becoming a well known radio host, and the responsibilities and pitfalls of having a platform to address social concerns whether that be radio, a podcast, or a band's fanbase. This episode is not only a great insight into the workings of a popular music podcast, but also a fantastic exploration of personal growth. Check out Chris's music choice from Toledo area band "Castle No Kings" with their track, "Thinning Veil".
On The Radar Podcast on Facebook – https://www.facebook.com/OnTheRadarPC/
On The Radar Podcast on Instagram - https://www.instagram.com/ontheradarpc/
Peapod on Facebook – https://www.facebook.com/cdaher20
Peapod on Instagram - https://www.instagram.com/peapodonthemedia/
100.7 The Zone on the web - http://www.toledoszone.com
Music in this episode by Castle No Kings
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Website - http://www.musiconyourownterms.com
Facebook - https://www.facebook.com/MusicOnYourOwnTerms/
Instagram - https://www.instagram.com/metaldoggie/